亲测：国内主流在线教育平台选择攻略

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想在线上做教育，搭建在线教育平台尤为关键，课程要能展现，学生老师要能上课。而搭建独立平台成本太高，在不知道“在线教育”水有多深的情况下，很多机构不敢贸然涉足。

那么第三方平台成为了很多在线机构“触网”的一个踏板。但是，随之引发的问题也出现了：第三方平台上手难易程度如何，哪个平台更适合自己，各个平台又存在哪些潜规则？教育机构毕竟精力有限，下面就让课堂街通过对国内主流慕课平台大盘点，为大家探个究竟吧！

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01

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谁会是在线教育的主要客户？

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随着信息技术迅速发展，互联网+教育打破了传统意义上的学习方式，特别是从互联网到移动互联网，使知识的获取发生了根本变化，教与学可以不受时间、空间和地区的限制，知识获取渠道灵活多样。

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02

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学生（家长）们更看重什么？

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近年来，越来越多的教育机构从传统教育向线上转型，在教育平台上提供优质的课程，以视频形式授课，今日小编就来分析下国内主流的教育平台：网易云课堂、腾讯课堂、百库传课、淘宝教育等教育平台，他们不负责生产内容，只为授课者和学习者提供平台，通过开发各种功能，让教师更方便地传授知识，让学生更积极的学习课程。

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产品介绍

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其中百度传课突出了直播互动功能，用户在直播中可随时发言和老师互动，实现了互动教学，其它三大平台从界面、功能、内容上同质化比较重，没有明显突出特点。

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平台功能大盘点

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如图所见，以上四家在线教育平台的核心基本功能均是完善的：

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平台入驻门槛

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根据测评，以上四家在线教育平台为了保证课程质量，对个人或机构入驻，均做了不同的筛选机制：

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平台商业模式

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作为教育平台型产品，网易云课堂、腾讯课堂均是以收取平台佣金为主，百度传课、淘宝教育平台以渠道推广服务费为主，允许机构入驻，根据流量向入驻机构收取佣金。

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各平台知名入驻机构

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入驻机构对比显示，网易云课堂的入驻方享有较高声誉，明星讲师如秋叶、简七等在界内均有较高的知名度，腾讯课堂以考试和技能培训为主，百度传课合作机构大多为网校，两者的明星讲师多是职业讲师，而淘宝教育则是教育培训机构入驻为主。

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平台用户分析

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总结

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根据企鹅智库发布的《在线教育市场深度报告》数据显示：

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数据来源：企鹅智库

总的来说，一个在线教育平台的好坏，不仅在于拥有一个大流量口，更需要有好的内容和功能，本期测试的的四款APP大框架基本相同，同样背靠着太流量，却有不同的效果，小编认为：

 

• 网易云课堂在功能上相对完善，更多的以职业为导向，面积求职者、待求职大学生，及各年龄段的教育。

   

• 腾讯课堂拥有丰富的课堂资源，通过与线下教育机构合作，产品线配合比较通畅。

  
  

• 百度传课上免费各种转多且课程较丰富，最早推出直播课，提供在线直播互动的一站式全方位的专业教育服务，但课程质量把控相对来说较不到位。致使平台用户较少。

  
  

• 淘宝教育在移动端是淘宝app中的一个页面，入口不明确，官方宣传力度目前也不是很大，不易被发现及使用；课程主打职业技能、语言和兴趣，课程种类较多，但分类不够完善；语言课程仅有英语课，较为单一；购课流程简单易上手。

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测评软件版本：

网易云课堂：V5.10.0

腾讯课堂：V3.18.3.6

百度传课：V4.3.0

淘宝教育：淘宝子页面

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