2017→2019，中国市场经济变了

2022-04-21 管理员

style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">朋友圈又出新花样，2017?2019，毫无征兆地在朋友圈刷屏了。 style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"> style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; white-space: normal; background-color: rgb(255, 255, 255); letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">两年多的时光，记忆由一张对比图开始，唤起了我们对时光的惋惜。忽然之间，才明白原来很多东西都真的已经过去了。除了生活和感情，市场其实也是这样。 style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; white-space: normal; background-color: rgb(255, 255, 255); letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> data-role="outer" label="Powered by 135editor.com" style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"> class="" data-tools="135编辑器" data-id="96391" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"> style="margin: 10px auto; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"> style="margin: -7px 0px 0px 4px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; text-align: center; font-size: 25px; letter-spacing: 2px; line-height: 1; color: rgb(255, 255, 255);">

疯狂筹资VS回归理性

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style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">互联网带来的一轮产业革命，拼融资、刷流量模式将过气，如何脱颖而出？ style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">

回归常识是2019年的主旋律，当线上流量获取成本高于线下的时候，很多在线教育企业把聚焦在线上流量引入的目光收回，回归本源。

开始琢磨打通线下与线上的流量通道，因为他们发现找个不咋专业的中间商不如自己干。

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长期主义的思考出现，是短期思维的套利空间正在快速消失，逼得你必须长线思考；长线思维并不是短期不作为的对立面，而是一种基于复利思考的商业模式。

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近几年互联网带火了很多网红，其中有卖货的，也不乏卖课的，但是，有很多人却“死”在中期，为什么这么说，热点上去了，一下子成为流量风口，这时候是不缺流量了。

流量怎么沉淀下来，网络平台的流量都是分配的，竞争的，这时候不把流量沉淀到自己私域空间了，很容易就跑掉了，那构建私域流量池要用什么去承载它？是否要做长期规划？

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很多人一提长期规划，就皱眉头，现在得活下去，不赚钱怎么行。真正的长期规划是当下花多一点时间去布局，把充分的准备留给未来更广阔的天空。

不管是做生意也好，做教育也好，你需要花的心思是【组织的建设】、【产品/课程的研发】、【品牌的深度】、【供应链的搭建】以及所有与业务本身相关的事情上了，因为其中之一件事情马虎了，聪明的客户选择其他竞争者的概率就大于80%了。

聚焦一线VS下沉市场

2017年，主流依然只关心一线市场。到了2018年下旬，下沉市场概念被迅速引爆。

一批隐形冠军基本占据了核心优势。另外一批巨头用资本和资源优势，尤其是互联网企业的技术优势更快得抢夺了一大批用户。

这时候个体和中小机构/企业该怎么办？答案是，利用起互联网技术带来的便利工具，从繁重的机械化的管理上解放双手。

专注做自己擅长的事，做培训的，讲好培训内容，做知识付费的，专注做知识内容。

单点突破VS全面战争

如果17年的时候，靠单点突破还能奏效的话，站在2019年的尾牙可能全面战争才可以形容目前的局势了。

但未来还能不能创业？我想是可以的，它属于成熟的专业团队创业，如果有一个S2B2C的平台助力，那就更好了。

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井喷式增长VS储蓄深耕

2017年热词之一：爆发式增长，站在2019年底，短期内在大类里面，爆发式增长是不太会出现了，小类以及新品类里面或许还有。

市场新常态转向存量深耕，回到客户价值上，毕竟客户不是傻瓜。价值体现在【产品】上，体现在【服务】上，体现在【价格】上。

2019年-2020年，是储蓄私域流量最关键节点。

扩张VS裁员

17年的时候，都在大举扩张，19年就进入了裁员收缩了。

核心的问题是在于基础不可替代的脑力劳动者并不多，企业在核心岗位和骨干位置还是稀缺。所以在职人员就不得不改变不学习的观念。

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脑力从业者的宿命就是如果你想获得溢价，那必须在水平上优于90%的脑力劳动者，而不是在平均线上徘徊。

从另一方看，也是成人在线教育市场的一个机会，面对资本寒冬，悲观者往往正确，但乐观者往往成功。

但是我们见证了更多的人回归理智。但是科汛网校也见证了更多在线教育者走向前沿。