不做品牌建设的教育培训机构，注定只是一个商人

2022-04-21 管理员

style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">品牌是什么？ style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">品牌有什么作用？ style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">品牌建设是什么关系？有什么用？ style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">中小教育机构需要做品牌建设吗？要怎么做？ style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">今天，我们就来剖析教育培训行业中的「品牌」

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教培品牌是什么？

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style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; letter-spacing: 1.5px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;">品牌真正代表的，是机构的文化和价值观，以及独一无二的特征和内涵。并且，好的品牌会跟随机构学校发展的脚步发挥出巨大的价值。
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一个完整教育的品牌的构成，包括以下 6 个部分。

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中小教育机构需要做品牌建设吗？要怎么做？

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data-tools="135编辑器" data-id="94071" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"> style="margin: 0px; padding: 0px 0.6em 1em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> style="margin: 0px; padding: 0px; max-width: 100%; font-size: 50px; font-weight: bold; display: flex; justify-content: flex-start; align-items: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"> style="margin: 0px 0px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">0 data-original-title="" title="" style="margin: 0px; padding: 0px; max-width: 100%; z-index: 999; box-sizing: border-box !important; overflow-wrap: break-word !important;">1 data-brushtype="text" style="margin: -6px 0px 0px; padding: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;">品牌定位是校长们应该思考的问题 style="margin: -30px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; background: rgb(254, 254, 254); box-shadow: rgb(222, 222, 222) 0px 0px 5px; transform: rotate(0deg);"> data-autoskip="1" style="margin: 0px; padding: 1em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; font-size: 14px; letter-spacing: 1.5px; line-height: 1.75em; color: rgb(62, 62, 62);">

品牌定位是其他工作的起点，也是品牌设计的基础。机构想要做好品牌建设，就必须首先做好品牌定位。

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机构在不同的发展阶段对品牌建设的需求也是不一样的，机构在制定品牌建设的方案时，需要明确目前处于什么发展阶段，以此来判断当下最紧要的是哪些工作，然后再去规划投入的时间、精力，并且把钱花在刀刃上。

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对于大多数中小教培机构来说，组建一个自身的技术团队是不现实的，找知名技术公司花大价钱完成品牌设计是没必要的。所以，最合理也最合适的，是找一个靠谱的、性价比高的团队来帮助你完成这项工作。

style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: Optima-Regular, PingFangTC-light; text-align: justify; letter-spacing: 1.5px; line-height: 1.75em;">教培机构在做品牌建设时，不能随性而为。如果受到预算等实际条件的限制，可以根据实际情况分阶段进行，要有长远的思考。 style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: Optima-Regular, PingFangTC-light; text-align: justify; letter-spacing: 1.5px; line-height: 1.75em;"> style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: Optima-Regular, PingFangTC-light; text-align: justify; letter-spacing: 1.5px; line-height: 1.75em;">
style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: Optima-Regular, PingFangTC-light; text-align: justify; letter-spacing: 1.5px; line-height: 1.75em;">科汛网校专注于在线教育服务16年，提供网校平台、教育saas软件、运营方案、内容分销等一站式教育解决方案，在教育品牌打造方面有着独特的运营优势，总的来说，线下教育机构在运营的过程中遇到的所有教务问题，通过科汛网校的系统都能高效便捷的解决，功能覆盖教育机构全部经营环节。 data-role="paragraph" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">